Born in 1958, Yoichiro finished his undergraduate and graduate studies from Kagoshima University. As a graduate school student, he studied a year abroad at the University of South Carolina and finished field work in marine biology. In 1984 he joined Pokka Corporation, and during his 21 years he spent 10 years (1992 - 2001) in the San Francisco Bay Area. In 2005, he left Pokka Corporation to serve as the Sales and Marketing Director at a grocery import company. He currently serves as a company executive and chief marketing executive at Hakubaku Co., Ltd., a grains company, where he was mainly in charge of domestic sales. After realizing he was interested in FUJI OIL HOLDINGS INC.’s global business development of their newly developed plant protein product, he joined the company in May 2015.